This phrase rings out as a new way to view the issues of sustainability and works on several levels. First, it subverts the old DuPont advertising slogan from the 30’s—“Better Things for Better Living... Through Chemistry.” Secondly, the phrase changes the way sustainability is perceived. No longer is sustainability a sacrifice. This statement makes clear that sustainability betters everyone’s lives! I believe in technology, I believe in American innovation, and so does this slogan. Better Living Through Sustainability is a starting point for a myriad of other ventures: writings, branding strategies, installations, etc. and I will follow and spread the message in any way that I can.
Book Shelf
Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design
Design for the Real World: Human Ecology and Social Change
Sustainable Cuisine: White Papers
Design Is the Problem: The Future of Design Must be Sustainable
An Inconvenient Truth
Animal, Vegetable, Miracle: A Year of Food Life (P.S.)
Earth in the Balance: Ecology and the Human Spirit
Cradle to Cradle: Remaking the Way We Make Things
Food Matters: A Guide to Conscious Eating with More Than 75 Recipes
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Designing Sustainable Packaging
The Design of Everyday Things
