This phrase rings out as a new way to view the issues of sustainability and works on several levels. First, it subverts the old DuPont advertising slogan from the 30’s—“Better Things for Better Living... Through Chemistry.” Secondly, the phrase changes the way sustainability is perceived. No longer is sustainability a sacrifice. This statement makes clear that sustainability betters everyone’s lives! I believe in technology, I believe in American innovation, and so does this slogan. Better Living Through Sustainability is a starting point for a myriad of other ventures: writings, branding strategies, installations, etc. and I will follow and spread the message in any way that I can.

John Thackara @ LiftFrance09

Nice lecture by John Thackara from a conference in france. Having followed his writing and thinking for some time, it was nice to actually get to see him present his thoughts. Enjoy.

MFA Thesis Site

My thesis work is now documented and up online at this address: http://graduate.mica.edu/gdmfa/thesis2009/bjornard/index.html

Everything will eventually live on this site, but has simply not yet been uploaded. Bear with me, finishing Grad School and starting life again is hard work.

How Buildings Learn

It turns out that one of my favorite books, How Buildings Learn, was also a BBC mini-series. Stewart Brand himself has uploaded all six of the episodes to google video. If you're interested, I've collected the links here as well.

Thesis Show

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My thesis show was from March 27th until April 6th. I am now in the process of selecting, editing and cleaning up my gallery installation photos. For those of you unable to come to Baltimore for the actual in-situ showing and have mentioned that you wish to see them do not fear, they will be up soon!

Understanding Sustainability (v2.0)

Understanding Sustainability :: Actions
Understanding Sustainability :: Philosophy

The Greenest Green (v2.0)

The Greenest Green (v2.0)

Sustainabilitist Principles (a Manifesto)

Environmentalism’s goal was environmental sustainability. Post-environmentalism’s goal must be true sustainability. I propose a new term for the followers of post-environmentalism: Sustainabilitists. We sustainabilitists shall take over where the environmentalists leave off, moving sustainability from the realm of the environment into all realms.

The Motorola Motofone F3

Motofone Pencil Illustration

Our contemporary culture idolizes the cellular telephone. Each new wave of high-tech “mobile devices” incites Beatles-like hysteria amongst facebooking-teenage-girls and their techno-junkie-dads. Despite the hype, these wireless monstrosities are riddled with unintuitive menus and ridiculous feature glut. Where is the modern mobile equivalent to the “real phone”?

A Kit of Parts: icons for a sustainable world

Kit of Parts - icons for a sustainable world

This is an ongoing project that arose out of a class discussion on semiotics and relational design. The goal is to create a wide array of iconographic pieces that help to represent and visualize “what sustainability looks like.” As new ideas pop up and time allows the collection will continue to grow.

Ecopolis

The Science channel has a new(ish) show called Ecopolis. The premise is that a renowned scientist examines new technologies that can help us live a more environmentally friendly future. It is fascinating and wonderful to get to see and learn about all of these new technologies (20 total over the six episodes of the show).

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